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20 August . 2019

Austin is a top city for “Baby Chaser” grandparents

Austin is the No. 2 city in the nation for “Baby Chasers,” a term coined to describe the growing number of Baby Boomer grandparents who are moving to be closer to their grandchildren.

Rancho Sienna is home to a growing number of Baby Chaser grandparents, including John and Cheryl Kelsey, who moved here from Oklahoma to be closer to their four grandkids living in Austin and Waco. The Traina family has three generations living in Rancho Sienna, with the grandparents now just a few blocks away from their two grandkids. And while the McNews didn’t have grandkids when they moved to Rancho Sienna from the Texas Panhandle, they do love living close to their daughter, son-in-law and granddog.

Meyers Research created its Baby Chaser Index by tracking one-year and seven-year growth rates for Baby Boomers (ages 55 and up) and Millennials (ages 25-34) in cities across the U.S. The goal was to capture the overlap in current and long-term migration patterns for these two generations, which Meyers describes as “the barbell of demographics.”

Both the Baby Boomer and Millennial generations are huge, estimated at about 75 million and 80 million, respectively.

With Meyers’ research showing that 25 percent of Baby Boomers are planning to relocate to be closer to their grandchildren, that could mean a lot of Nanas and Pops moving to Texas’ capital city. With a Baby Chaser Index of 133, Austin is second only to Charlotte, North Carolina, among U.S. cities.

“What differentiates the Boomer buyer from their parents’ retirement process is that the Boomer is moving to, not away, from the kids,” says Tim Sullivan, senior managing principal for Meyers Research.

What do Boomers want in their new home? Apart from a location that’s about a 15- to 20-minute drive to the grandkids, they want to move down in size but not in quality. The top preferred home size for Boomers is around 2,500 square feet, Meyers found.

Boomers also want their new homes to be grandkid-friendly, with open living areas that can accommodate playtime activities, spare bedrooms for overnight visits, and backyards or places to enjoy outdoor activities with the young ones.

Affordability is another priority for Boomers looking to relocate, according to Meyers. They want to be able to pocket some money for their retirement after selling their current home and relocating. Retiree-friendly states with no state income taxes, such as Texas, have an advantage in attracting Baby Boomers, which helps explain why two Texas cities made the Baby Chaser Index. Dallas came in at No. 5.

With new homes priced from the $200,000s to the $500,000s and up, Rancho Sienna has a wide variety of new homes with appeal to Baby Boomers and retirees. Many one-story ranch floor plans are available, and one of our newest neighborhoods offers detached condominium homes priced from the mid $200,000s by Lennar.

Rancho Sienna residents enjoy more than 100 acres of amenities, including parks, trails, natural open spaces and the Sienna House community center.

Learn more about relocating to the Austin area.